The challenge of introducing a new brand is difficult enough, the idea of building a following for something that is an assumption based on the people involved is harder still. So I introduce the idea that those Journalists and bloggers involved in the first photo shoot for the collection will have pieces named after them.
Do you know established bloggers with a big following that can get to Edinburgh on 10th January? From 2pm there will be cake and wine for assembled guests...
You can find more information about our collection here:
Http://WWW.Spencerclothing.Wordpress.com until the website goes live.
It can also be found on Facebook, Twitter and Google+.
Contact me on: cg@ socialtailor .com
(Can you tel this was written from a mobile...)
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