Friday, 28 January 2011

Social Media Strategy Planning and Training at Edinburgh Chamber of Commerce





I have been commissioned to deliver training sessions for the Edinburgh Chamber of Commerce - one is Business-to-Business, the other is Business-to-Consumer.

Social Media Strategy Planning for Sales, Marketing and Customer Care (Business-to-Business)
Monday 14 March 2011 9.30am-4.30pm

Description
This course is designed for senior management who have some or limited knowledge in the social web, can see the potential but would like to know how to construct a plan and make it work for their business.

Course Contents

- Using the social web for marketing
- Using the social web for sales
- Using the social web for increased customer care
- Delivering a clear message on the benefits and pitfalls of embracing the social web for business-to-business.

This course is approved for ILA funding, please contact us on 0131 221 3191 or email: info@chamberbusinesssolutions.co.uk to make a booking using your ILA account.

Location
Edinburgh Chamber of Commerce, Capital House, 2 Festival Square, Edinburgh EH3 9SU

Please note: Members may invite guests to Chamber courses and there are no restrictions (except number of available places) as to how many guests they invite to any one course.

(All prices excluding VAT)
£187.00 (Chamber members and member guests)
£237.00 (non-members)

Book Here

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Social Media Strategy Planning for Sales, Marketing and Customer Care (Business-to-Consumer)
Wednesday 13 April 2011 9.30am-4.30pm

Description
Using the social web for marketing Using the social web for sale.
Using the social web for increased customer care.
Delivering a clear message on the benefits and pitfalls of embracing the social web for business-to-consumer.

Course Contents

- Using the social web for marketing
- Using the social web for sales
- Using the social web for increased customer care
- Delivering a clear message on the benefits and pitfalls of embracing the social - web for business-to-consumer.

Facebook and the best use for consumer integration by an onlilne retailer. We will look at the use of Twitter, Youtube, Flickr (and others) that are pertinent for Business to Consumer.

Strategy planning – the approach and implementation, looking at:
-Monitoring & Reporting Tools
-Timing
-Tone of voice
-Use: Sales, CRM, PR, Marketing
-Return on Investment / Time
-Protecting the brand – what to do.

This course is approved for ILA funding, please contact us on 0131 221 3191 or email: info@chamberbusinesssolutions.co.uk to make a booking using your ILA account.

Location
Edinburgh Chamber of Commerce, Capital House, 2 Festival Square, Edinburgh EH3 9SU

Please note: Members may invite guests to Chamber courses and there are no restrictions (except number of available places) as to how many guests they invite to any one course.

(All prices excluding VAT)
£187.00 (Chamber members and member guests)
£237.00 (non-members)

Book Here

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Friday, 21 January 2011

Greatest short film ever made? Gamers you'll love it.



A fight between an 8-bit superhero and a high-def boss, in a retro-gaming world.

Programmer's Note: Assaulting the senses with dazzling visual imagery and gloriously over-the-top action, this high-octane animated adventure plays with classic video-game archetypes while simultaneously concocting its own fully rendered environment. Collectively directed by Valere Amirault, Sarah Laufer, Jean Delaunay, and Benjamin Mattern, the film displays the considerable talents of all four artists in developing an atmospheric anomaly of stylistic bravado that fashions a fight between an 8-bit superhero and a high-def boss in a retrogaming world. Much appreciated for the painstaking hard work involved as well as the fast-paced clarity of the result, "8BITS" is a welcome shot in the arm for any program. We invite you to learn more about the work of these collaborators at http://www.8bitsmovie.com/.

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Wednesday, 19 January 2011

Without Love there is nothing - Perfect Sense Movie Trailer



A Sigma Films production, Directed by David Mackenzie, starring Ewan McGregor and Eva Green

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Monday, 3 January 2011

Arianna Huffington sleep your way to the top... Literally.

That legend Arianna Huffington of Huffington Post fame gives a talk at a TED conference in Washington in December last, saying to the ladies, to succeed, sleep your way to the top... Literally.



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UK Work Flexibility

It's a new year, so let's make good some of those resolutions we looked at last year! The prime one for many is spending more time with loved ones. I often spout about the importance of a happy stress free work environment to maximise a business through better more efficient productivity. Having a delighted work force that cherish the business they work for is difficult to achieve but one of the things we could learn from the US is the importance placed on it. Barak Obama has leant his voice to the cause.

As a boss have you asked your staff whether they would prefer a more flexible work environment? As an employee have you considered asking to work from home on occasion? Did you have a valid argument and is it possible for you?

The following film was created by the Alfred P Sloan Foundation of America, it does however beautifully portray the dramatic shift in working practices and family culture in current times.



This is not new. More and more I am being brought into companies that wish to initiate a social media marketing strategy but before I can start we have to assess the happiness of the staff, the employees could quite quickly scupper a great plan if they're unhappy or miserable - some will feel trapped and unloved and will go to great lengths to share that distaste. Social media is a great forum for it - a flexible work environment is one element that should be considered.

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