Social Media Strategy Planning and Training at Edinburgh Chamber of Commerce





I have been commissioned to deliver training sessions for the Edinburgh Chamber of Commerce - one is Business-to-Business, the other is Business-to-Consumer.

Social Media Strategy Planning for Sales, Marketing and Customer Care (Business-to-Business)
Monday 14 March 2011 9.30am-4.30pm

Description
This course is designed for senior management who have some or limited knowledge in the social web, can see the potential but would like to know how to construct a plan and make it work for their business.

Course Contents

- Using the social web for marketing
- Using the social web for sales
- Using the social web for increased customer care
- Delivering a clear message on the benefits and pitfalls of embracing the social web for business-to-business.

This course is approved for ILA funding, please contact us on 0131 221 3191 or email: info@chamberbusinesssolutions.co.uk to make a booking using your ILA account.

Location
Edinburgh Chamber of Commerce, Capital House, 2 Festival Square, Edinburgh EH3 9SU

Please note: Members may invite guests to Chamber courses and there are no restrictions (except number of available places) as to how many guests they invite to any one course.

(All prices excluding VAT)
£187.00 (Chamber members and member guests)
£237.00 (non-members)

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Social Media Strategy Planning for Sales, Marketing and Customer Care (Business-to-Consumer)
Wednesday 13 April 2011 9.30am-4.30pm

Description
Using the social web for marketing Using the social web for sale.
Using the social web for increased customer care.
Delivering a clear message on the benefits and pitfalls of embracing the social web for business-to-consumer.

Course Contents

- Using the social web for marketing
- Using the social web for sales
- Using the social web for increased customer care
- Delivering a clear message on the benefits and pitfalls of embracing the social - web for business-to-consumer.

Facebook and the best use for consumer integration by an onlilne retailer. We will look at the use of Twitter, Youtube, Flickr (and others) that are pertinent for Business to Consumer.

Strategy planning – the approach and implementation, looking at:
-Monitoring & Reporting Tools
-Timing
-Tone of voice
-Use: Sales, CRM, PR, Marketing
-Return on Investment / Time
-Protecting the brand – what to do.

This course is approved for ILA funding, please contact us on 0131 221 3191 or email: info@chamberbusinesssolutions.co.uk to make a booking using your ILA account.

Location
Edinburgh Chamber of Commerce, Capital House, 2 Festival Square, Edinburgh EH3 9SU

Please note: Members may invite guests to Chamber courses and there are no restrictions (except number of available places) as to how many guests they invite to any one course.

(All prices excluding VAT)
£187.00 (Chamber members and member guests)
£237.00 (non-members)

Book Here

Bookmark and Share

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