Tuesday, 26 October 2010

Digital Publishing for the iPad Generation

My latest post for The Drum magazine - questioning the lack of creativity in design applied to a failing newspaper industry and the appearance of the latest activity for the new boy on the block - iPad.

See the article HERE

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Sunday, 24 October 2010

Social Media Marketing Action Plan

Madonna, Photo shoot May 2010

1. Target specific people - i.e. Madonna fans
2. Be a thought leader - why would you be so random to use a picture of Madonna - to provoke discussion!
3. Be authentic and transparent - Our sister blog (Social Tailor) discussed Madonna's relationship with D&G
4. Create links to other content (validate)
5. Encourage contact - Email: colin.gilchrist@digitalface dot co dot uk
6. Participate - don't post and never listen - is this part of another discussion and if so where? HERE
7. Make it easy to be found - my name is the URL - my company is name in the article - Digital Face
8. Have fun with it - can you tell what I did here?

What do you think - does this help?

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Thursday, 14 October 2010

Social Media Marketing by Colin Gilchrist

If you are business wondering how to apply a social media strategy to your marketing activities this is the process that continues to work for me and the businesses that employ my services.

1. I research and visit the business - to assess:

  • The products and services, 
  • The consumers 
  • The staff
  • The business processes and activities of those involved

2. I have the staff complete a "Training Needs Analysis"
3. Meet and discuss a potential strategy with the inhouse or external marketing or advertising agency
4. Meet the HR team (or persons) to discuss a social media policy document for employee contracts or employee guidelines.
5. Construct a training programme for all relevant staff, with suggestions of a strategy plan.
6. Initiate the training - discuss the likely routes for the strategy
7. Build and develop the strategy plan from these sessions for the next 6 to 12 months
8. Deliver a Social Media Policy proforma document for deliberation by the HR team and the appointed company lawyers.
9. Implement the plan giving clear instruction to all participants
10. The marketing agency are then appointed to create buzz circulating around the business calendar of events and their existing activities to ensure all activity is fully integrated.
11. My role is to police the activity and ensure it travels on the right path - in addition to monitoring and monthly reporting on all and any activity to the Board or Management.
12. Review every 6 months.

Be aware that this activity is continually providing great results and typically the person steering it from inside your business is having trouble coping with all the added work - this usually leads to the appointment of a competent Community Manager.  It should be unusual that you appoint someone from outside the business into this role unless it is a role they have fulfilled for an immediate competitor.

A Community Manager should not only know your business inside out but also the staff throughout - they are the ones in the trenches, fighting the fires and delivering short term activities with one eye on the future.

My goal is to set the process up, police it for a few months and hand it over to the business - with as I've said a review every 6 months.

I hope that clarifies any elements anyone might have?

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SXSW Interactive On the Road: Hugh Macleod part 2

Great advice for next years SXSW event - pee on the hydrant!

Cheers Hugh ;)

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Monday, 11 October 2010

Please Teacher - may I have some more?

Hells teeth lad - if you know what's good for you...

A story being retold around the country for those poor teachers and pupils bursting at the gunnels for more room - and what's the answer they're looking for: "more classrooms are on their way!"

The one business that seems to be keeping these schools operating (health and safety being what it is) is those delightful people (who should put me on a retainer after this) at "Admorspace".  I've got a mate that works there - and he tells me they're firing them out - I mean temporary or modular classrooms - not the bodily functions you were thinking...

I suppose these businesses have to exist I just didn't appreciate that an operation like theirs was seen as a life saver to so many schools struggling to cope with space.

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Sunday, 10 October 2010


The blog is the centre of the universe when it comes to managing a social media strategy for a business – to hell with Twitter, Facebook and Linkedin – get the blog right first. It might not be the sexiest piece of kit in the world but it’s what allows you to build a personality for your business. Instead of a facile piece of gloss that others know is purely a sales tool that allows you to beat the chest of the business.

The rest of my article for The Drum can be read here: http://bit.ly/b30IV9

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Tuesday, 5 October 2010

Burberry bring it home

Grant McCracken that legendary MIT guy who is banging on about businesses requiring a Culture Officer - which by the way I whole heartedly support (but that's for another post) reminded me that I'd commented on his article about Burberry's new CEO: Angela Ahrendts - I think a fascinating piece on a remarkable lady looking at their grasp or lack therein of culture within middle America.

Chief Culture Officer article on Ahrendts

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Sunday, 3 October 2010

Twitters Got Talent

All you Twitter fans bursting with an opportunity to share your theatrical brilliance you now have a platform viewed by thousands - as featured on the BBC

To find out more: http://www.twittersgottalent.tv/

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