Linkedin - Building your personal Brand

I was lucky enough to be asked to present to the Junior Chamber International on building the Personal Brand through Linkedin - it was a great session that I can honestly say I learnt a few things from myself. Other speakers included Jackie Cameron of Cameron Consulting and Yvonne Hanley from RSTO.

I've written a short piece in The Drum marketing magazine Blog about some areas of interest when it comes to making sure you get noticed before your colleague with the same qualifications...

Cyclist Lust

Is that something to lust over?

I'm just thinking about the nose of the rear cyclist...

To see the full story go hear:

Specialized SHIV Tandem concept bike

Gies a Snog Doll! Eh?

My latest piece for The Drum:

Picture credit

Social media marketing is not a sales pitch; it is a forum for finding your customers and courting them so they will come to love and adore you; it’s a relationship that needs nurtured and is more high maintenance than you’re used to – but you know she’s worth it.

test-image-dentist

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Burberry, London Fasion week 2010

Not long now and Chris Baileys latest collection will be revealed for Burberry at London Fashion week - I was not his biggest fan for the last collection. His swags did nothing for me however I should say I have a lot of respect for his vision for the brand and the injection of true character he brings to the catwalk. The world awaits...

Future Screen Technology

We want this world and we want it now!

I've seen various things like this at the TED conference, not quite as slick but almost... 2006 (http://www.ted.com/talks/jeff_han_demos_his_breakthrough_touchscreen.html)

Foursquare, Burgled or Brilliant?

My Latest post for the Drum Marketing Magazine:


There can be no doubt that “foursquare” is dividing the online social community – if you’ve never come across it, check it out and form your own opinion.  In brief it is a smart phone application that allows its user to confirm their location whilst also encouraging you to leave a tip or message in relation to that location.  You have 140 characters in which to leave the message and then the opportunity to share it on Twitter and Facebook (Foursquare automatically shares it with your friends – on foursquare).
Ok so there are those that say – “Hold on, if I publicise where I am, people are going to know I’m not at home…”; hence the opportunist Burglar that is tech savvy;  – you get the drift.
Then there is the other camp – generally the businesses, like GAP, Costa Coffee, David Lloyd Clubs… are delighted that someone – obviously a fan – checks in because their shop or business premises is then put on the map and circulated around (potentially) thousands of people. (See the GAP story here)
Then there is the game element ... see the full article here