Thursday, 28 January 2010

Thursday, 21 January 2010

Social Media Seminar - Expert?

Image credits here
Today I delivered a social media seminar for an advertising business and their clients and contacts (I'll get their permission before I mention them). It was interesting for me on a number of different levels but mainly the difference 6 months can make.

What I mean to say is that the understanding of the subject and what is possible is becoming much more mainstream and it made me question internally the levels of expertise in this area.

I do not profess to be an expert or guru and I think that if anyone self-proclaims that fact you should immediately be very very suspicious of them. Yes of course I have been labelled both a guru and expert but I am quick to correct the host. My experience spans 10 years in digital but only 4 in social media - but there I was delivering a subject matter that always draws an interesting audience and the levels of understanding compared to 6 months ago is considerable. This is largely due to the celeb chat and the amazing impact some youtube or twitter campaign has had and been reported on in the news.

I am only too aware of marketing, PR and even digital agencies that call themselves experts in social media and actually they've got someone that has crashed the social internet for 6 months, created a few profiles and dabbled a bit in delivering test campaigns - they are opening themselves up to all sorts of dangers but not only that, their clients to whom they are selling their social media story to... And then of course what happens when the client turns off the tap and the campaign to have any impact has to run for 18 months - what then?

The agency I have been consulting for and delivering todays seminar are grasping this online revolution with both hands - cautiously but openly. In fact the MD stated that their recent 'Tweeting' had already delivered a lead into a business not even on their radar; and what's more that business came to them.

They've set up Twitter accounts for all the staff (I hope their cleaner gets one too) and a new blog with a clear focus.

Starting on this social media trail has to be considered by every business - we are all agreed that it's very easy to start, it's not so easy to maintain and what's more the planning that has to go into a focussed blog is considerable - a story for another time...

Bookmark and Share

Monday, 18 January 2010

Social Media for Business, 10 steps

I keep being asked for copies of the presentations that I provide to the various workshops and seminars that I deliver - if I put them all up on here what use would there be in paying me to come along...!

As a compromise however - I have decided to post the odd handout, but in all honesty they can be found by searching pretty much anywhere - so here you go.
Part 1.

Bookmark and Share

Thursday, 7 January 2010

What is fashion? Burberry in the spotlight

Are you Fashionable – or maybe you like classics – does that say more about your age than your personality?

Did you catch the media frenzy around Christopher Bailey’s latest collection for Burberry – I mean, hell, in my opinion it was horrendous – mounds of fabric wound round and round in swathes to indicate a skirt or dress – everything rouched like rag rolls and yet it has been the hit of the season. Why?

Burberry is on the ascendancy again.

I was part of the Burberry team when Rose Marie Bravo came over from Saks to turn a Chav wearing English icon into a catwalk phenomenon in the 90’s– and here we go again, how is that?

I mean right now you can buy a satin asymmetrical coat covered in rouches for £1,595.00 on the Burberry website and I’m not balking at the price (that’s the going rate for Burberry) – but it’s satin! – A coat in satin… that’ll be fashion then.

How have they done it; what’s their secret sauce – I’ll tell you how – you can read the full article here

Bookmark and Share