The blog is the centre of the universe when it comes to managing a social media strategy for a business – to hell with Twitter, Facebook and Linkedin – get the blog right first. It might not be the sexiest piece of kit in the world but it’s what allows you to build a personality for your business. Instead of a facile piece of gloss that others know is purely a sales tool that allows you to beat the chest of the business.

The rest of my article for The Drum can be read here:

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