Blogity blog blog
A couple of do's and don'ts about blogging - oh god here we go, there's loads of posts on this stuff - yes but hold on, not from my point of view!
To build trust and traction stage one:
Comment on other people's blogs that are in your industry or of interest to you - get known out-with your own network - when commenting stick to what you know and in a positive tone.
Never sell your own products, by all means endorse someone elses - the minute you push your own stuff 98% of us have lost interest.
Feature your customers - for me this week it would be the gorgeous and glamerous people at: http://www.the-lane.com/
Give useful advice away for free and demonstrate your knowlegde - that would be this post...
Keep it business like but not boring - I mean let's face it, if you write screeds and screeds of pertinent information, you wont get fans you'll get serial killers - there's a lot less of them.
Give credit where it's due - this is where I mention my old school buddy Hugh Macleod (Gapingvoid.com) and his introduction to Seth Godin and Robert Scoble...
And stop - most people have a fairly short attention span, and you have to keep them wanting more, the rules to writting a great blog I learnt from Chris Brogan - there's 28 rules in total so this is just the start...