Scotland needs a kick up the arse
In my opinion Scotland is falling behind in its adoption of using social media to better promote itself and the businesses within it.
I'm still coming across businesses that don't know what a blog is and the difference it could make to their business both in sales and brand management. Hells teeth blogs have been around for 10 years!
Woohoo the government have a Youtube channel and Flickr stream, great - is it there to create conversation, is it hell. What of Business Gateway or Scottish Enterprise - the Gateway mention all the cautions and don't provide much else; the enterprise have just launched a new website... Just something to indicate that they know something about this communications revolution... but no.
I want to say more but it's for a post I'm being paid for so have to keep it all close to the heart.