Advertising, the future for agencies

Traditional agencies are struggling to come to terms with the dramatic drop in TV ad revenues, Newspapers are in decline, we need entertained on our terms.

No longer is it about pushing a message.

Now it is about creating a conversation.

It's about providing content whether fun, educational... on a subject that creates an emotional response.

VW commissioned the following video - you'll notice it's not about them, there is no product placement, you don't know or couldn't tell until the last frame - and here they are relying on people like me passing it on. How successful is it?

Over a million views to date:

Comments

  1. I must add - I'm checking out Yahoo this morning because of a billboard that I saw on the way to work this morning.

    My point is the dramatic shift required to accommodate the online revolution.

    ReplyDelete

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