How to...


Network like a rockstar.
You can not succeed without the help of other people.

I came across an article recently - I forget who highlighted it to me - it was all about building your own profile online because ultimately the bigger your following the more credibility you are seen to have. Particularly on a blog as opposed to a Twitter or Myspace account.

Building up your own profile is best supported by a strong network, because marketing exists through other people. Think of your life like one giant networking event and recognise that you are already well networked. You have friends, family, colleagues and acquaintances that you've met throughout your life. If you draw upon these contacts and try and help them out, then they will do the same for you. Over time, this strategy will boost you and your brand, getting you where you want to be.

So don't bother learning the guitar... just get passionate about the stuff that interests you. So how do we lead the crowd; you avoid it altogether...

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