Social media needs more guy #3's

I was reading Seth Godin's blog earlier this evening and happened across one of his blogs relating to Tribes.

Seth recently had a book published called Tribes, it's a great read - it looks at human behaviour, the role of the entrpreneur, early adopter, the need for leaders and so on. What is more apparent and is beautifully represented in the following video is the need for "GUY NUMBER 3".

Guy number 3 appears about 1 minute in to this video (apologies for the appaling sound track) his roll is to turn an odd couple of people into a movement. A movement is when real change starts to happen and a tribe is formed.

Please enjoy and comment!