We Can Help Newspaper Circulation

I have a bee in my bonnet about the future of Newspapers after Rupert Murdochs comment about Google stealing copyright - he is clearly right to be nervous but not at the expense of Google - because the traffic it generates to his sites - he should be paying for not viewing as the enemy.

Jacek Utko is an extraordinary Polish newspaper designer whose redesigns for newspapers in Eastern Europe has increased circulation by up to 100% (and won awards). Can good design save the newspaper? It is an interesting argument that has worked.

Jacek presented at TED to explain and prove that design will improve newspaper circulation - take 6 minutes to view: