Written by anon student at University of Edinburgh... couldn't have written it better myself!

"MD of Digital Face, Social Media Evangelist and Presenter.
As an enthusiast of innovation and concepts that open up and educate Gilchrist (http://colingilchrist.blogspot.com) follows and assists.
Lately working with Universities and business enterprises that help start-up and spin-out companies providing a grounding in commercial urgency, focusing on filling the gap / need / want that the consumer has. Whilst also supplying marketing driven by consumer profiles.

Gilchrists experience in this field is drawn from his work at Digital Face (http://www.digitalface.co.uk) where they continue to work with Public, Private, Business and Consumer brands and organisations."