To witter or not - who's the twit?
There are those that are of the opinion that Twitter is an all consuming waste of time and energy - others become obsessed and tell the world they are picking up the kids from school (or similar).
Truly however it is a tool that can be extremely useful if you know how to use it. I could witter on for pages on making it individual for you however in my example the following works.
Use it sparingly and mostly as a way to track news from Journalists, key industry figures, event updates, prolific bloggers and partner organisations - not necessarily to post yourself.
That's it in a nutshell - 2 minutes at the start of most days, dip in and then out - if you linger you'll get sucked in. I can honestly say it took me a while to grasp it's value but some of our business decisions have been based on the knowledge gained from this little portal.
Tools I use:
Tweetdeck, MrTweet, Seach.Twitter, CoTweet...